Companies across the domains are spending lot of money and time to retain its customer base, when a business loses customers, it needs to bring new customers in to replace the loss in revenue. Acquiring new customer is a costly affaire than retaining existing customers.
Machine Learning and Deep Learning help to identify churn in your customer base,
Based on various parameters of your customers and identify those customers that are at the most risk for leaving.
Companies can take the necessary steps to prevent the churn of the high-risk customer and retain them